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AI & Automation

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What we think

Unlocking GenAI’s Potential

Generative AI is transforming how organizations work, but for many industries and organizations, scaling AI effectively is a challenge. Trust gaps, data security risks, and limited employee readiness often slow progress…

MarTech Quest Editorial

The agentic AI GTM playbook

It’s a structural shift in how sales, marketing, and customer teams operate. Instead of static, reactive lead scoring, agentic AI provides dynamic signal recognition that turns one-size-fits-all campaigns into…

MarTech Quest Editorial

Multi-Agentic AI for Retailers

Retail's most critical decisions—pricing, inventory, demand, allocation—are too connected to manage in isolation. Yet, most technology solutions only work in silos, optimizing one function at a time and missing the…

MarTech Quest Editorial

Preparing for the future of AI

Over the last few years, artificial intelligence (AI) went from science fiction to everyday fact. In 2024, 65% of companies surveyed by McKinsey said they were regularly using AI, and 75% predicted generative AI would…

MarTech Quest Editorial

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