Adobe named a Leader in multichannel marketing hubs.

Adobe has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs. We believe this recognition reflects our long-term vision for helping brands move beyond siloed experiences to deliver connected, customer-centric engagement in real time.

By combining Adobe Journey Optimizer with Adobe Real-Time CDP and Adobe Customer Journey Analytics, marketers can create unified profiles, orchestrate multichannel journeys, and optimize personalized campaigns with confidence.

To us, Adobe's leadership position highlights strengths in several key areas:

• Unified, real-time data management, journey orchestration, and analytics.
• Scalable orchestration architecture for both real-time and batch campaigns as well as journeys.
• Activating data directly from data warehouses.
• AI-driven decisioning for next best action and real-time personalization.
• A robust global ecosystem and targeted initiatives to help customers adopt best practices and maximize value.

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