Advertising Playbook

The Demandbase Advertising Playbook

For Account-Based Advertising that Delivers Results

Today’s B2B marketers have more control over — and get more ROI from — advertising dollars than ever before.

In this account-based advertising playbook, we’ll address the following questions:

• How do you really square programmatic advertising with an accountbased strategy?
• What’s the best way to segment accounts into campaign audiences?
• How should budgets be allocated across accounts?
• What type of messaging works at different stages in the account funnel?

In many ways, we are in a golden era of B2B advertising. But new possibilities come with new questions.

In The Demandbase Advertising Playbook, we’ll address them all, with guidelines, best practices, and helpful tips for carrying out accountbased advertising campaigns with Demandbase.

With advertising conducted through the account-based lens of Demandbase Advertising, here’s what we can do:

• We can more precisely target buying committees at our target accounts while avoiding waste.
• We can also ingest signals from CRM and marketing automation to align our programs to our business.
• Add in the right analytics and reporting, and we can track our campaign spend’s influence on actual revenue, making the contributions of all revenue teams to the business much more visible.

Download the playbook today!