Guide · from Adobe
Beyond returns: Building loyalty in the post-holiday rush
With as much as 30% of holiday purchases being returned each January, merchants must reframe the hassle of returns into a moment that builds trust and repeat business. This guide explores how Adobe Commerce and Magento

- Format
- Guide
- Published by
- Adobe
- Category
- Digital & eCommerce Marketing
- Added
- 4 Jun 2026
About this guide
With as much as 30% of holiday purchases being returned each January, merchants must reframe the hassle of returns into a moment that builds trust and repeat business. This guide explores how Adobe Commerce and Magento Open Source merchants can use ShipStation to automate fulfillment and flip the script on returns, turning them into the start of the next sale.
By downloading this guide, you will learn:
- Strategies for Revenue Recovery: How to retain up to 30% more revenue by prioritizing exchange-first workflows and store credits over traditional refunds.
- High-Volume Automation: Techniques to process labels 15x faster with 40% fewer clicks, allowing your team to handle massive post-holiday spikes without increasing headcount.
- Customer-Centric Fulfillment: How to meet modern shopper expectations by offering printer-free QR code drop-offs and access to a network of 200+ global carriers.
- A 30-Day Implementation Roadmap: A practical, week-by-week plan to audit return trends, enable rule-based label generation, and launch branded tracking pages that reinforce trust.
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