Analyst report · from DemandWorks Media
Gartner - Top Priorities for CMOs in 2026
Marketing in 2026 is being reshaped by AI, forcing leaders to rethink how they operate, engage customers, and drive growth. Traditional strategies are quickly becoming obsolete as AI transforms decision making, customer
- Format
- Analyst report
- Published by
- DemandWorks Media
- Category
- Marketing Strategy & Growth
- Added
- 4 Jun 2026
About this analyst report
Marketing in 2026 is being reshaped by AI, forcing leaders to rethink how they operate, engage customers, and drive growth. Traditional strategies are quickly becoming obsolete as AI transforms decision making, customer journeys, and channel effectiveness, making it critical for organizations to evolve beyond legacy approaches.
To stay competitive, CMOs must embrace AI driven models, rethink channel strategies, and lead with deeper strategic insight. Success will depend on combining human creativity with AI capabilities to build stronger customer connections, adapt faster to change, and unlock new sources of value in an increasingly complex digital landscape.
Key findings:
- Adopt AI driven strategies to transform marketing and drive growth.
- Rethink channel investments based on changing customer behavior.
- Lead with strategic insights to stay ahead in a competitive market.
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