Whitepaper · from Zoom
GenX is less brand loyal than GenZ
Did you know that GenX is faster to switch brands after a negative experience compared to GenZ? Or that older generations are more likely to expect their issues to be resolved in 20 minutes or less? These revelations

- Format
- Whitepaper
- Published by
- Zoom
- Category
- Marketing Strategy & Growth
- Added
- 5 Jun 2026
About this whitepaper
Did you know that GenX is faster to switch brands after a negative experience compared to GenZ? Or that older generations are more likely to expect their issues to be resolved in 20 minutes or less? These revelations could be game-changers for your customer experience (CX).
Get the inside scoop on what frustrates consumers the most and how AI can bridge the gap. Learn why Boomers warm up to AI once they learn of its benefits and how generational preferences for customer support channels are shifting.
In this research report, you'll find:
- Detailed generational insights and analysis of their implications for CX strategy
- Data-driven takeaways to help enhance brand loyalty and customer satisfaction
- Don't miss out on these crucial insights and how to adapt your CX strategy to serve your customers better.
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