Report · from Splunk
How communications and media organizations can become data management leaders in the AI era
Today’s communications and media organizations contend with vast amounts of data. We surveyed 1,475 engineering, IT, and security professionals and learned that the majority (71%) of communications and media
- Format
- Report
- Published by
- Splunk
- Category
- Marketing Analytics & Data
- Added
- 4 Jun 2026
About this report
Today’s communications and media organizations contend with vast amounts of data. We surveyed 1,475 engineering, IT, and security professionals and learned that the majority (71%) of communications and media organizations cite security and compliance as a top obstacle to implementing a data management strategy.
How can organizations address these challenges and mature their data management strategies to pave the way for AI implementation?
Download this brief for best practices for data management.
Discover:
- How data management practices have fallen behind
- The new rules of data management
- How effective data management enables AI implementation
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