Whitepaper · from Klaviyo
Profit & performance: Maximising efficiency in 2025
Profit & performance: Maximising efficiency in 2025
- Format
- Whitepaper
- Published by
- Klaviyo
- Category
- Finance, ERP & Operations
- Added
- 4 Jun 2026
About this whitepaper
Profit & performance: Maximising efficiency in 2025
In today’s economy, retailers must balance growth with efficiency—but where are the biggest wins? Carla Penn-Kahn, Co-Founder of Profit Peak, reveals how to maximise margins, unlock the potential of owned media, and reduce reliance on paid channels. She’ll challenge common myths (hint: discounts don’t buy loyalty) and share strategies for building lasting customer relationships.
This practical guide covers:
- How to start maximising your margins
- Why owned media is your growth engine
- The Loyalty Myth
- How to identify your growth levers
- Real examples from brands that are building lasting relationships
Listen or skim
Summaries are generated from this page’s text. Read the full piece for the detail.
More from Klaviyo
All 6 →
Plan ahead with the 2025 BFCM calendar
Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, giving you month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s
State of B2C Marketing: What separates top B2C brands from the rest??
State of B2C Marketing: What separates top B2C brands from the rest?
Data in, Dollars out: How to prep for your most profitable BFCM yet
Data in, Dollars out: How to prep for your most profitable BFCM yet
Elsewhere in Finance, ERP & Operations
See the category →
Solving E-commerce Tax Challenges with Automation: A Deep Dive into Shopify’s New Tax Platform and Vertex Integration
Discover how Shopify and Vertex are transforming ecommerce in this on-demand webinar. Learn how our partnership integrates powerful tax automation tools directly into the Shopify platform, making it easier for
Smarter Fulfillment Starts here
Fast shipping has become the norm, but most retailers are still struggling to keep pace. When 57% of customers expect two-day delivery and only 35% of retailers can deliver, it’s more than an inconvenience, it can be a
Transforming The Fresh Supply Chain
The fresh produce industry operates under relentless pressures- perishability, unpredictable costs, and shifting demand create constant challenges. Without the right technology, businesses struggle to stay ahead