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The library · 184 resources

Informatica, on file.

Whitepapers, analyst reports and toolkits from 57 partners. Most are free with a short form, and we always tell you who you’re sharing it with.

The Modern Marketing Data Stack 2026The 2026 Event Marketer’s PlaybookUnlock Business Productivity with AI-Powered WorkflowsMaximize your organization’s potential for data and AI with data intelligenceMulti-Agentic AI for RetailersHow to Build a ZVA Your Customers Will Use
Case Study: How a Global Athletic Retailer Scaled Its B2B Resale Program Without Sacrificing Channel ControlUncovering the Real Business Value of AI with SoftwareOne and AWSUnlocking GenAI’s PotentialLaying the foundation for data and AI-led growthHow (and Why) to Migrate from ShopifyGetting Started with Contact Center AI
Choose Royal Caribbean for your next epic eventSolving the productivity imperative: The new AI-powered document workflowThe agentic AI GTM playbookYoga Democracy outgrew Shopify and turned to SalesforceZoom recognized in the 2025 Gartner® Magic Quadrant™ for CCaaSArtificial Intelligence Is Transforming the Contact Center Are You Ready for the Revolution?
7 resources
Report

AI: The catalyst for next-level customer centricity

The customer experience (CX) remains a top priority, and it's easy to see why: 94% of consumers report that a positive CX increases their likelihood of making repeat purchases. However, 38% of executives identify siloed

InformaticaCustomer Experience & Engagement
Guide

The automation advantage: How to deliver productivity at scale

Transform your data ecosystem from a tangled web of manual processes into a streamlined engine of productivity. Business process automation (BPA) creates the intelligent nervous system your enterprise has been

InformaticaMarketing Technology & Digital Experience
Whitepaper

Supercharge CX: Manulife’s journey to unified data

Dive into Manulife's exciting journey to becoming a digital leader in customer experience (CX). See how they break down data silos, deliver personalized interactions and use artificial intelligence (AI) to engage

InformaticaCustomer Experience & Engagement
Whitepaper

Sharpen GenAI with AI-ready data

Bad data leads to bad artificial intelligence (AI). In fact, while 91% of employees use generative AI (GenAI) for work, a shocking 70% struggle with data for AI. Fuel your enterprise with AI-ready data and activate

InformaticaMarketing Analytics & Data
Toolkit

The CIO’s AI checklist: 5 quick-win strategies

With 68% of CIOs responsible for revenue-generating initiatives and the artificial intelligence (AI) market set to grow by more than 13X over the next decade, IT leaders must charge ahead in the AI era. Start leading

InformaticaAI & Automation
Whitepaper

Elevate your data strategy with AI-powered MDM

Unlock the full potential of your data with cloud-native, AI-powered master data management. Our innovative data management solutions not only streamline data processes but also deliver new insights, driving your

InformaticaMarketing Analytics & Data
Guide

Architect the future: A blueprint for intelligent data platforms in the AI era

Data platforms, adept at managing data complexities and facilitating operational needs, serve as indispensable tools for AI and GenAI success.

InformaticaMarketing Analytics & Data